Your Custom Proposal
Facebook Ad Proposal for Badlands Community Facility Sports Tourney
"The best Facebook ads look and feel as relevant and timely in your News Feed as the posts you see from your friends."
- Mari Smith -
Dear Krymsen,
Thank you for contacting us and considering Viral Spark Media as your marketing experts.
As we already discussed, your main goal is to increase the number of event registrations for your upcoming sports tournaments.
One of the very important things that have to be taken into consideration is the seasonal nature as well as the short time frame to complete, so we will focus on the most time-sensitive sector first.
We will be solely using Facebook & Instagram Ads to target your potential customers.
As discussed, currently there is no marketing for these events so our goal is to connect your events with those with similar interests and convert those into registrations asap.
Keep reading to learn how exactly are we planning to do it.
Where Will Your Ads Appear
Facebook & Instagram Ads
Leveraging Facebook and Instagram's sophisticated search algorithms, we can dial in the appropriate demographics to anyone seeking sporting events, in particular communities in BC, Alberta, and Saskatchewan.
Targeted Keywords and more!
Therefore, we will also consider searches for men and women over 18 with interests that include volleyball, pickleball, snopitch, futsal, sports event as well as more secondary buzz words. Of course we will be creating a more detailed targeting keywords and locations.
Unfortunately, due to short time frame for our advertising, we will need to bypass some of the testing and instead optimize the posts regularly. During this time we will work on scaling up the audience knowing you have the magic formula.
What we will do
1. Audience Segmentation and Targeting
Primary Keywords for Targeting:
- Volleyball enthusiasts
- Pickleball players
- Snopitch competitors
- Futsal fans
- Sports events near me
- Recreational sports leagues
- Amateur sports tournaments
- and more
Location Targeting:
- Cities and towns with a known interest or facilities for the targeted sports (e.g., Calgary, Edmonton, Red Deer and others.
2. Ad Content Creation
Visuals & Messaging:
- Utilize high-energy, action-packed visuals that resonate with the dynamic and competitive nature of the specified sports.
- Craft compelling ad copies that highlight the excitement of participation, the spirit of competition, and the sense of community within each sport.
- Include clear calls-to-action (CTAs) that prompt immediate registration or interest, like "Join Now," "Register Today," or "Secure Your Spot!"
Ad Variants:
- Create several ad variants to appeal to the specific interests within the sports tourneys
4. Launch Strategy
Initial Launch:
- Start with a broad targeting approach utilizing the primary keywords and locations.
- Utilize the platform's ad delivery optimization to identify high-performing combinations.
Continuous Optimization:
- Regularly review ad performance data to identify which ad variants and targeting keywords are performing best.
- Gradually refine targeting based on engagement rates, focusing more on the high-performing areas and demographics.
- Invest more budget into top-performing ads and locations.
5. Scale-Up Plan
Audience Expansion:
- Once optimal ad variants and target demographics are identified, we will expand the targeting to similar interests (e.g., sports recreation, team sports, fitness and health events).
- Explore broader geographical areas that show potential interest in the primary sports but were initially not targeted.
Budget Allocation:
- Allocate more budget towards the platforms and ad sets that show the best cost-per-acquisition (CPA) and engagement rates.
- Consider employing retargeting strategies to re-engage individuals who showed interest but did not initially register.
Engagement Amplification:
- Encourage sharing and social interaction with the ads to organically increase reach.
Here we go
The Process
STEP 1: The Discovery Call!
Before we get started, we do have an rough idea of who we need to understand exactly who we are trying to target, what they might be interested in, and how they might respond to certain things. It is unlikely you will have exact answers but it is enough to give us a starting point.
STEP 2: Sample Ads
It is vital that you are happy with the language we are using, the ad copy, and the images. Our goal is to make sure you feel comfortable with the ads we provide.
Sometimes, odd combinations and unorthodox ideas are the most effective but we will never run anything against your wishes.
STEP 3: Start Running Ads
We will begin with a limited number of ads, then slowly add more campaigns over the coming days. The idea behind this is to get you used to the traffic, the email volume, and the level of inquiries. It is not ideal to maximize traffic potential while you are struggling to handle the initial load of inquiries.
Step 4: Ongoing Revisions
There is a concept called "ad blindness". This phenomenon occurs when you see the same ad again and again, and as a result, you start to tune it out. It might even be a greatly helpful product and be exactly what you are looking for, but for whatever reason, your brain ignores it. This goes also for creatives that look like other businesses as well, we simply ignore them without realizing it, which is why custom designs are important.
For that reason, we keep recycling the ads. The majority of the ad will stay, but instead of saying "Sign up your team today" we might change it to "Don't delay and register today". The message remains but appears visually different.
Step 5: Going Forward
Over next following few weeks, we will begin to observe which types of ads, markets, and targeting are really producing registrations. It is something you never know from day one.
Eventually, we can start shutting down the ads that are not as effective at producing customers and double down on the ones that are.
Oddly enough, sometimes you can have very well-performing ads that just attract window-shoppers. It looks great on paper, but in reality, they do not pay off. On the other hand, you can have a poorly performing ad that actually filters people out, leaving only the very interested people clicking.
An example of this is called "price filtering". It is where you put a price in the ad. Anyone not prepared to spend any money will not bother clicking saving you a click from someone who wasn't ever going to buy anyway.
TIME FRAME
It will take around 7 work days to get your first set of ads live.
Your Investment
A strategy of confidence
1. We do not take on every client. We have become very good at assessing whether we can help companies and we are pleased to say you fit the criteria. We are all very excited about helping you!
2. We grab the low-hanging fruit available first. These funds pay back your investment as quickly as possible.
The cost
Below you can find the one-off cost of our marketing services.
This is paid upon signing of your proposal and allows us to get started working on your Facebook ads right away and getting your events the boost that they need from this investment.
Facebook Growth
Investment: $1250/month + Adspend
Ideal for: Small Businesses or those just starting with Facebook Ads
Suggest Ad spend: $30-50 per day
What's included: 4 Ads managed a month, Ongoing optimization throughout the entire month, analytics, custom created ads to draw attention, client portal.
ADDONS:
Social Media Posts & Videos (Save 20% off posted rate)
Graphic Design (Save 20% off posted rate)
Event Landing Page: $500 inc domain & 12 months hosting
FEATURES
$1250
/MONTH + ADSPEND
AD Strategy & Planning
We dedicate time to understand your goals and target audiences. We conduct research to target specific audiences and build a strategy tailored to your objectives
Ad Creation
This includes custom ad creation and variations, with copywriting and design. It's not just about the number of ads; each ad is carefully crafted to attract your ideal registrations.
Ongoing Optimization
Throughout the next 3 months, we will track performance, refine targeting, adjust creatives, and manage your budget to maximize ROI.
Monthly Analytics Report
You'll receive a detailed report breaking down key metrics (clicks, conversions, engagement) along with analysis on how your campaign is performing and areas for improvement
Some of our Partners
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